Urban Jungle

The task brief was to create an environmental design and communicate it to an audience. I chose to create a commercial sneaker boutique and create an advertisement which would feature in a sneaker magazine. Throughout ideation, visualisation, refinement I used various methods to devise a final concept. From the beginning sketches, I used SketchUp to create a 3D model. From there, I used the rendering software, Lumion, to achieve the most photo-realistic look I could. Lastly, both Adobe Photoshop and Illustrator were used to create the final design and add text and layout to the finished advertisement.